Song Title: Did It Again

Main Message: The song explores the theme of an irresistible, cyclical attraction in a passionate relationship, where individuals repeatedly fall back into the same patterns despite knowing the potential consequences.

Lyrics & Emotion Analysis: The lyrics convey a sense of being caught in a passionate, almost addictive relationship cycle. Phrases like ‘I did it again’ and ‘I’m a repeat offender’ highlight the protagonists’ inability to resist each other, despite past experiences. The emotion is a mix of intense desire, resignation, and a touch of self-awareness about the repetitive nature of their love affair, often expressed with a sensual and energetic delivery.

Production Analysis: Produced by Pharrell Williams, the track features a prominent, driving electronic beat, layered synthesizers, and a polished, dance-oriented sound. Shakira’s vocals are delivered with her signature blend of power and sensuality, often incorporating breathy elements. Kid Cudi’s rap verses provide a contrasting, laid-back yet distinct vocal texture, integrating seamlessly into the electropop production.

Contextual Background: Released as a single from Shakira’s 2009 album ‘She Wolf,’ this song marked a significant shift in her musical direction towards a more electronic and dance-pop sound, aiming for broader international appeal. It showcased her versatility and willingness to experiment with contemporary pop trends, moving away from her earlier Latin rock influences. Kid Cudi’s feature added a unique hip-hop dimension to the track.

MV Information: The music video features Shakira performing dynamic choreography in various minimalist and futuristic settings, often with visual effects. Kid Cudi appears in several scenes, contributing his rap verses. The visuals emphasize Shakira’s sensuality and the song’s energetic rhythm.

Artist/Group: Shakira ft. Kid Cudi

Genre: Electropop, Dance-pop, Pop

Language: English

Release Date: October 3, 2009

Composer/Lyricist: Shakira, Pharrell Williams

Awards: None specifically for this single; it was part of the Grammy-nominated album ‘She Wolf’.